HI, MY NAME IS JACKLYN.
My passion lies in supporting lifetyle, yoga and wellness brands grow their businesses through smart marketing and communications. With thoughtful planning, I help women build their business and empower other women.
How did I come to serve in both marketing communications & yoga?
My appreciation for yoga began over a decade ago where I would practice in my small university gym in Halifax, Nova Scotia. There was a single class offered, once per week. Shortly after taking my first class, I knew that meeting myself on the mat was something that was going to stay with me.
After completing a bachelor's degree in Public Relations and landing a job at a highly sought after East Coast marketing & PR agency, that later moved me from their Nova Scotia flagship to their new Toronto office to help build an account team, I very quickly recognized what burnout at a young age looked like. Agency life was not for me. I was grinding away at a desk for 12-15 hours a day, where most nights ended in cocktails with the team or clients and hitting replay a short 4-6 hours later. Still, though the Vinyasas were sometimes fewer and further between, I never stopped finding time to roll out my mat, even if it meant an exhausted evening Flow, followed by heading back to the office until midnight to prep for a presentation.
My health began to reflect my schedule.
I found myself in my naturopath's office unsure how to deal with persistent gut problems, inability to sleep, and anxiety that was parazlying. I moved to the client side in fashion PR for a couple of years and though the symptoms passed for a short time, the demands to look a certain way (right down to my boss handing me a tube of self-tanner to "look better"), and the attachment to two phones 24/7, continued to persist. I had had enough. The entrepreneurial blood that was running through my veins, having grown up in a small business family, was dying to come out and be seen.
I left the client side and launched my own PR & Marketing business, focusing on lifestyle brands that empowered women —
either through an offering, or because they were a female-owned and operated business, themselves.
Yoga reminded me to come back to me.
Though my practice was inconsistent for a few years, those first few moments on my mat years prior never escaped me. In designing my own schedule, I started to make my meetings on my mat a priority. Literally a meeting in my calendar — an appointment with myself. The work of an entrepreneur isn't always an easy one. I will be the first to admit that. Most of the work lies between our ears; and if we can consistently come back to our purpose on this planet, and how and who we are here to serve, that is yoga.
IN MY MEDIA RELATIONS DAYS...
I helped clients to earn press in major publications — from national spreads in the Globe and Mail, National Post, The Kit, to Huffington Post, Chatelaine, Best Health, House & Home, Flare, ELLE and more.
though my pitching days are over...
The work I do with my clients has led to smarter monetization of their services, client growth, and more seamless and memorable customer experiences.
I'm an East Coast woman at heart. Born and raised in Newfoundland, I have settled into, and made a home in Toronto, Canada with my partner, Matt. Fitness and wellness are important to us both and have become an integral part of our lives.
I am here to inspire women.
Both in business and in health, my deepest desire to help women to be their best selves. Whether we are taking a few steps back and strategizing about how to execute new business goals, launch a worksop or take a time out for self-care, I am here to inspire through breath, movement and planning with ease.